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No Grey Area

Campaign creatives, emails and films for a luxury fashion label, kept on brand and tuned on what performed.

Client
No Grey Area
Category
Campaign
Year
2025
Services
Creative direction, Campaign creatives, Paid social, Email marketing, Film and motion
Two No Grey Area campaign ads side by side

Overview

No Grey Area is a luxury fashion label in India.

We made its campaign creatives, emails and films, kept every piece true to the label's design language and the spirit of the new collection, and kept tuning the ads on what performed. Ninety days of paid social returned 130 purchases, and the films ran into the millions of views.

Results

  1. 130 purchases and about ₹6.5 lakh from paid social in ninety days

  2. Roughly 40 per cent open rates across nine emails

  3. One reel reached 598,000 views, and the set of films ran into the millions

  4. 20 sales traced to the films, and 14 more to the scripts

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